Arrow's Product Roadmap (and why we take a different approach)

Here's the vision: When your doctor, nutritionist, or healthy and well-researched friend recommends a supplement to you, you can buy one that has verified purity with transparent lab results for that batch. We intend to be the brand of choice with 10-12 single-ingredient, verified pure, science-backed supplements covering most of your bases. 

Why not create a multi?

Here's why multis are tough: 

1. There's no way that you can actually verify what the hell is in a multi in a cost effective way. You just have to blindly trust the brand's ingredient list. (You know very well that we don't accept that line of thinking).
2. Everyone's always got some sort of gripe with a multi. People don't like the type of magnesium, the amount of Omega-3, the type of Zinc, or the addition of one unwanted ingredient in the stack... You name it. 
3. The approval process is expensive and lengthy. So even if we chose to do a multi - you won't see it on shelves for another 18-24 months anyway. 

Instead, we believe in single-ingredient, verified pure, science-backed supplements. 

That way, you can fine tune your own supplement stack while ensuring that what you're taking is verified as pure. 

We also don't want to chase every supplement under the sun. For example, if a new supplement becomes trendy, like Shilajit for example, we are not going to launch a Shilajit product. 

Why? 

1. We don't want to focus on what is going to change and try to anticipate that. That's a hard game to play. Instead, we are going to focus on what is not going to change and be very good at that. 
2. It's unlikely that as a new raw material becomes available, there are lab tests that will suitably test the purity. So just by having a new material, you're likely to have very inconsistent purity from one batch to batch. 

Instead, we focus on supplements that are research backed. Then we want to provide transparent and pure supplements in that area. 

Here is our product roadmap for 2025 and 2026 - chosen to cover most of your bases:

• 2025: Creatine Monohydrate and Vitamin D3
• 2026: Fish based Omega-3, L-Glutamine, Zinc, Vegan Omega 3s
  

We'd love to provide every supplement under the sun. But as a startup, we need to focus on the ones that have the biggest impact. And we believe that these supplements could benefit from additional rigour and transparency + they are well researched and highly recommended. Best of all, these are the supplements we take - so we're making them for ourselves too. And we want to know their purity!

What do you think about this roadmap? Are we missing something? Would you like to see something happen earlier than we have in the roadmap? Send us your thoughts: jason@arrowsupplements.com